Proceedings of the 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022)

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Effects of Cross-Border Cooperation between Artists and Luxury Brands: A Case Study of the Collaboration between Nara Yoshitomo and Stella McCartney

Authors
Jiaying Chen1, †, Pengyan Chen2, †, Lingxuan Liu3, *, †, JuneMeiLing Zhou4, †
1School of International Exchange, XianDa College of Economics & Humanities of Shanghai International Studies University, Shanghai, China
2College of Education, Zhengzhou University, Zhengzho, Henan, China
3University of California, Los Angeles, Los Angeles, CA, United States
4Basis International School Shenzhen, Shenzhen, Guangdong, China
†

These authors contributed equally.

*Corresponding author. Email: 3cyndil1011@g.ucla.edu
Corresponding Author
Lingxuan Liu
Available Online 1 June 2022.
DOI
10.2991/assehr.k.220504.497How to use a DOI?
Keywords
cross-border cooperation; Nara Yoshitomo; brand identification; younger generation consumers
Abstract

In modern society, art and design forms are diversified. Art creation is no longer confined to the realm of its traditional self-existence. It has begun to explore cross-border collaborations with other fields so that collaborations between artists and brands are leading the mobilizations of public understanding. This paper takes the historical development of art and consumerism as a starting point and takes the artist Nara Yoshitomo as an entry point to analyze his cross-border case with the light luxury brand Stella McCartney. To explore the meaning and value behind the cross-border collaboration from the perspective of culture and economy, both the photographic and sociological methods are adopted. It is argued that Nara Yoshitomo’s success proves that cross-border cooperation for modern art design can benefit from the popular culture and identifiable expression of younger generation consumers.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
1 June 2022
ISBN
10.2991/assehr.k.220504.497
ISSN
2352-5398
DOI
10.2991/assehr.k.220504.497How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

risenwbib
TY  - CONF
AU  - Jiaying Chen
AU  - Pengyan Chen
AU  - Lingxuan Liu
AU  - JuneMeiLing Zhou
PY  - 2022
DA  - 2022/06/01
TI  - Effects of Cross-Border Cooperation between Artists and Luxury Brands: A Case Study of the Collaboration between Nara Yoshitomo and Stella McCartney
BT  - Proceedings of the 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022)
PB  - Atlantis Press
SP  - 2735
EP  - 2739
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220504.497
DO  - 10.2991/assehr.k.220504.497
ID  - Chen2022
ER  -