How the NBA Empire was Built
Brand Globalization and Scale Analysis of National Basketball Association
- 10.2991/assehr.k.220504.104How to use a DOI?
- NBA; Brand globalization; Scale analysis; Basketball association; Marketing
In this era, more and more people are attracted to basketball and other competitive sports. As a result, major sports leagues were bred. And my passage is specifically focusing on one super successful case——The National Basketball Association. It is basically a case study for the marketing strategy of NBA. In this process, the author utilized the information from academic passages and cautiously analyzed them with my own experiences. The author found that there was so much to study when the researchers look at this enormous business empire. The author hopes the analysis can provide reference significance for other scholars.
- © 2022 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article distributed under the CC BY-NC 4.0 license.
Cite this article
TY - CONF AU - Yaochen Cai PY - 2022 DA - 2022/06/01 TI - How the NBA Empire was Built BT - Proceedings of the 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022) PB - Atlantis Press SP - 575 EP - 578 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.220504.104 DO - 10.2991/assehr.k.220504.104 ID - Cai2022 ER -