Proceedings of the 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022)

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The Multimodal Meaning Making of a Malaysian Chinese Film Poster

Authors
Shuping Huang1, *
1College of Chinese Language and Culture, Jinan University, Guangzhou, Guangdong, 510610, China
*Corresponding author. Email: huangshuping@hwy.jnu.edu.cn
Corresponding Author
Shuping Huang
Available Online 1 June 2022.
DOI
10.2991/assehr.k.220504.240How to use a DOI?
Keywords
multimodality; film poster; visual grammar; meaning making
Abstract

Multimodal communication is prevalent in contemporary society. Film posters are multimodal discourses that combine both visual images and verbal texts to promote and advertise films. Drawing on social semiotics, the article conducts a multimodal discourse analysis of a Malaysian Chinese film poster titled The Journey (Yilu Youni). It first analyzes the representational, interactive, and compositional meanings of the images on the poster based on Kress and van Leeuwen’s visual grammar; and then examines the meanings of the verbal texts on the poster linguistically and typographically. The study shows both visual and verbal semiotic resources contribute to the meaning making of the film poster and designers should be aware of the specific context when employing different semiotic elements to make their film posters more attractive and effective.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
1 June 2022
ISBN
10.2991/assehr.k.220504.240
ISSN
2352-5398
DOI
10.2991/assehr.k.220504.240How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

risenwbib
TY  - CONF
AU  - Shuping Huang
PY  - 2022
DA  - 2022/06/01
TI  - The Multimodal Meaning Making of a Malaysian Chinese Film Poster
BT  - Proceedings of the 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022)
PB  - Atlantis Press
SP  - 1332
EP  - 1335
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220504.240
DO  - 10.2991/assehr.k.220504.240
ID  - Huang2022
ER  -