Enlightenment of Pay-to-Read to Information Technology Industry
- 10.2991/assehr.k.220504.119How to use a DOI?
- Pay-to-read; new media; digital publishing; users
To understand the impact of mobile pay-to-read on the digital publishing industry. A questionnaire survey is conducted to collect data from 322 mobile reading users, In-depth interviews with 3 IT industry experts. The rapid development of mobile media has greatly changed users’ behavior in using media, and readers relying on traditional media gradually become e-readers. Mobile readers will leave more user data in the Internet compared to other digital publishing users.The digital publishing industry should, according to the changes of users’ situation, and on the premise of maintaining the orientation of digital publishing, speed up the development pace of intelligence, socialization, and verticalization in a timely manner to meet the needs of young users for mobile reading.
- © 2022 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article distributed under the CC BY-NC 4.0 license.
Cite this article
TY - CONF AU - Wei-feng ZHEN AU - Jian-min HE PY - 2022 DA - 2022/06/01 TI - Enlightenment of Pay-to-Read to Information Technology Industry BT - Proceedings of the 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022) PB - Atlantis Press SP - 647 EP - 652 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.220504.119 DO - 10.2991/assehr.k.220504.119 ID - ZHEN2022 ER -