Proceedings of the 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022)

Analysis of Tencent’s IP Convergence Development Strategy

Authors
Hao Jiang1, *, , Qingyi Liu2, , Yi Wang3,
1Division of Humanities & Social Sciences, Beijing Normal University-Hong Kong Baptist University United International College, Zhuhai, Guangdong 519000, China
2Business School, University of New South Wales, Sydney, NSW 2052, Australia
3NOIC Academy, Ontario, ON L3S 2H4, Canada

Those authors contributed equally.

*Corresponding author. Email: 1p930031060@mail.uic.edu.cn
Corresponding Author
Hao Jiang
Available Online 1 June 2022.
DOI
https://doi.org/10.2991/assehr.k.220504.524How to use a DOI?
Keywords
Interactive Entertainment; IP Integration; Tencent
Abstract

Tencent, as the leading enterprise in Chinese entertainment sector, holds a very large market share. However, as competition becomes more and more intense and diversified, and viewers’ demand for content gradually increases, Tencent must respond if it wants to maintain its previous dominant position, and Tencent Interactive Entertainment, as the operator of Tencent’s entertainment segment, must assume more responsibility. After Tencent put forward the concept of “pan-entertainment”, the integration of its own resources has been accelerated, but many problems still exist. This paper uses SCP theory to analyze Tencent Interactive Entertainment’s existing business structure and success factors, and uses a questionnaire to study the IP segment. According to the above analysis, Tencent Interactive Entertainment’s high-quality IP integration will be a necessary tool to occupy a favorable position in the market competition.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
1 June 2022
ISBN
978-94-6239-580-0
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.220504.524How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

TY  - CONF
AU  - Hao Jiang
AU  - Qingyi Liu
AU  - Yi Wang
PY  - 2022
DA  - 2022/06/01
TI  - Analysis of Tencent’s IP Convergence Development Strategy
BT  - Proceedings of the 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022)
PB  - Atlantis Press
SP  - 2887
EP  - 2894
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220504.524
DO  - https://doi.org/10.2991/assehr.k.220504.524
ID  - Jiang2022
ER  -