Analysis of Tencent’s IP Convergence Development Strategy
Those authors contributed equally.
- https://doi.org/10.2991/assehr.k.220504.524How to use a DOI?
- Interactive Entertainment; IP Integration; Tencent
Tencent, as the leading enterprise in Chinese entertainment sector, holds a very large market share. However, as competition becomes more and more intense and diversified, and viewers’ demand for content gradually increases, Tencent must respond if it wants to maintain its previous dominant position, and Tencent Interactive Entertainment, as the operator of Tencent’s entertainment segment, must assume more responsibility. After Tencent put forward the concept of “pan-entertainment”, the integration of its own resources has been accelerated, but many problems still exist. This paper uses SCP theory to analyze Tencent Interactive Entertainment’s existing business structure and success factors, and uses a questionnaire to study the IP segment. According to the above analysis, Tencent Interactive Entertainment’s high-quality IP integration will be a necessary tool to occupy a favorable position in the market competition.
- © 2022 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article distributed under the CC BY-NC 4.0 license.
Cite this article
TY - CONF AU - Hao Jiang AU - Qingyi Liu AU - Yi Wang PY - 2022 DA - 2022/06/01 TI - Analysis of Tencent’s IP Convergence Development Strategy BT - Proceedings of the 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022) PB - Atlantis Press SP - 2887 EP - 2894 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.220504.524 DO - https://doi.org/10.2991/assehr.k.220504.524 ID - Jiang2022 ER -