A Study on the Attitude of Chinese Generation Z Towards Influencers

DOI

10.2991/assehr.k.220504.249How to use a DOI?

Keywords

Z generation; Influencers; TikTok

Abstract

With the development of China’s Internet, a new career was born——influencer. They are difined as people who have become famous on the Internet and have some influence on the Internet. More and more people are choosing to put themselves in this industry, especially young people in China’s Z era. This study focuses on the Chinese Z generation’s attitude towards influencers in order to better understand the young people’s thinking changes and help the development of influencers. This report sent questionnaire survey to the Chinese Z generation, then it is found that TikTok has become the main platform for the Chinese Z generation to know the influencers and the influencers are not only about themselves but also connecting with the capitals and the pushers. Also, the attitude of the Chinese Z generation towards influencers is at a good stage that they barely follow the influencers blindly and their opinions will help influencers get better and better.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Bohan Chen
PY  - 2022
DA  - 2022/06/01
TI  - A Study on the Attitude of Chinese Generation Z Towards Influencers
BT  - Proceedings of the 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022)
PB  - Atlantis Press
SP  - 1378
EP  - 1382
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220504.249
DO  - 10.2991/assehr.k.220504.249
ID  - Chen2022
ER  -