An Analysis of Short Video Communication Phenomenon in Art Education — Taking RED as an Example

DOI

10.2991/assehr.k.220504.369How to use a DOI?

Keywords

Short Video; Art Education; Communication Effect

Abstract

With its rapid development, social media has become the primary source of information for contemporary young people. In China, where mandatory art education is relatively lacking, the characteristics of short videos, such as diversification, entertainment, and widespread dissemination, have brought significant breakthroughs to traditional art education. This article chooses the mainstream Chinese social media platform RED as a case study. Through case analysis, content analysis, questionnaire surveys, and other research methods based on Harold D.Lasswell’s “5w” communication theory, the author conducted in-depth research on communication effects of art education videos. Analyzing the current situation of the dissemination of art education videos, the author will explore how to implement art education through short videos.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Yuxuan Zhou
PY  - 2022
DA  - 2022/06/01
TI  - An Analysis of Short Video Communication Phenomenon in Art Education — Taking RED as an Example
BT  - Proceedings of the 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022)
PB  - Atlantis Press
SP  - 2046
EP  - 2051
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220504.369
DO  - 10.2991/assehr.k.220504.369
ID  - Zhou2022
ER  -