Analysis on How “Globalization” Affect Netflix to Cultural Diffusion

Yan Wang; Xinni Weng

doi:10.2991/assehr.k.220504.376

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Analysis on How “Globalization” Affect Netflix to Cultural Diffusion

Authors

Yan Wang¹^{, *}^{, †}, Xinni Weng²^{, †}

¹Sanda University, Shanghai, China

²Shanghai Jianping High School, Shanghai, China

^†

Those authors contributed equally.

^*Corresponding author. Email: f19093116@st.sandau.edu.cn

Corresponding Author

Yan Wang

Available Online 1 June 2022.

DOI: 10.2991/assehr.k.220504.376 How to use a DOI?
Keywords: glocalization; globalization; Netflix; cultural diffusion; TV shows; Squid game; media
Abstract: This essay mainly focuses on Netflix’s marketing strategy of glocalization which affects cultural diffusion. The essay adopts the method of case study to analyze the topic that the TV show Squid Game provided by Netflix in 2021 is the research object. Along with the result and discussion of the concept’s original meaning, the essay combines it with the case together to further develop the analysis. The essay eventually discovers that Netflix’s utilization of glocalization provides it benefits and promote cultural diffusion around the globe. It evaluates the effect of glocalization bases on existing research papers and provides extension for further research on the topic.
Open Access: This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title: Proceedings of the 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022)
Series: Advances in Social Science, Education and Humanities Research
Publication Date: 1 June 2022
ISBN: 10.2991/assehr.k.220504.376
ISSN: 2352-5398
DOI: 10.2991/assehr.k.220504.376 How to use a DOI?
Open Access: This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

ris enw bib

TY  - CONF
AU  - Yan Wang
AU  - Xinni Weng
PY  - 2022
DA  - 2022/06/01
TI  - Analysis on How “Globalization” Affect Netflix to Cultural Diffusion
BT  - Proceedings of the 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022)
PB  - Atlantis Press
SP  - 2082
EP  - 2086
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220504.376
DO  - 10.2991/assehr.k.220504.376
ID  - Wang2022
ER  -

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