Research on Central Air-Conditioning’s Patent Strategic Layout of Gree
- 10.2991/assehr.k.220504.059How to use a DOI?
- central air-conditioning; patent; layout of patent strategy; intellectual property management
Based on the patent search results of Gree’s central air-conditioner from the Patsnap global patent database, this paper takes Gree’s central air-conditioner patent strategy layout as the starting point, applies theories of corporate innovation, intellectual property(IP) management and IP audit, analyzes its central air-conditioner patent status and patent strategy layout, addresses the problems of internationalization, diversification and international cooperation in its central air-conditioner patent strategy layout, combines Gree’s development strategy, patent strategy, competitors’ situation and industry development trend, and discusses and proposes the implementation of an offensive patent strategy layout for overseas market-oriented regions, the national situation of production and operation and the industry development situation. In view of Gree’s internationalisation, diversification and international cooperation in the strategic layout of Gree’s central air-conditioning patents, Gree explores and proposes corresponding countermeasures and suggestions for the implementation of an offensive strategic layout of patents in overseas market-oriented regions, the strategic layout of patents in countries or regions of production and operation, and the strategic layout of patents in the fields of intelligence, intelligent housekeeping and artificial intelligence(AI), taking into account the development strategy of Gree, its patent strategy, the situation of its competitors and the development trend of the industry, and with regard to the problems in its patent strategy.
- © 2022 The Authors. Published by Atlantis Press SARL.
- Open Access
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Cite this article
TY - CONF AU - Kexin Zhang AU - Limin Fan PY - 2022 DA - 2022/06/01 TI - Research on Central Air-Conditioning’s Patent Strategic Layout of Gree BT - Proceedings of the 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022) PB - Atlantis Press SP - 319 EP - 326 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.220504.059 DO - 10.2991/assehr.k.220504.059 ID - Zhang2022 ER -