Exploring the Impact of Persona Collapse in the Context of the Internet Era in China

DOI

10.2991/assehr.k.220504.244How to use a DOI?

Keywords

Persona collapse; Internet; China

Abstract

Setting personas has become a popular operation among celebrities to building up their personal brands. However, the number of persona collapse events has been rising at the same time. This article mainly focuses on the topic of exploring the impact of persona collapse in the context of the Internet era in China. The article has explained the impacts caused by persona collapse from various perspectives. This article has provided a solid theoretical foundation for future researches which related to the effective methods of alleviating and further eliminating the harmful impacts of persona collapse. This article takes “persona collapse” as the key word, which is used to search articles on the CNKI from 2017 to now, and there are 12 articles which are selected into the classification of this research. The collapse of celebrities’ persona will cause various impacts in numerous aspects. It is pathetic that a major of the impacts will do harm to the society, including human beings themselves, the development of economics, the healthy being of mainstream social values, etc. Therefore, the persona collapse thing is harmful and needs to be avoided.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

Download article (PDF)

TY  - CONF
AU  - Zhifei Shao
PY  - 2022
DA  - 2022/06/01
TI  - Exploring the Impact of Persona Collapse in the Context of the Internet Era in China
BT  - Proceedings of the 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022)
PB  - Atlantis Press
SP  - 1352
EP  - 1356
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220504.244
DO  - 10.2991/assehr.k.220504.244
ID  - Shao2022
ER  -