Carnival Theoretical Analysis of the Bullet Screen Participation and Bilibili
- 10.2991/assehr.k.220504.146How to use a DOI?
- Barrage culture; Carnival theory; Audience psychology
With the development and advancement of technology and information, as well as the improvement and expansion of network functions, bullet screen function has been more and more commonly used. Bullet screen is an instant interactive text comment embedded in a video and scrolling along with it. With its unique mode of communication and commentary, it has attracted the attention of young people in cyberspace and set off a bullet-secren comments frenzy. This paper aims to analyse the cultural dynamics of the popularity of bullet screen culture and reveal its audience psychology and cultural significance. To achieve this goal, this paper uses Bakhtin’s carnival theory and the Bilibili bullet-screen corpus as a basis to analyse the reasons for the popularity and expanding trend of bullet-screen comments from the perspective of individual and group youth audiences.
- © 2022 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article distributed under the CC BY-NC 4.0 license.
Cite this article
TY - CONF AU - Xinyi Zhang PY - 2022 DA - 2022/06/01 TI - Carnival Theoretical Analysis of the Bullet Screen Participation and Bilibili BT - Proceedings of the 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022) PB - Atlantis Press SP - 802 EP - 805 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.220504.146 DO - 10.2991/assehr.k.220504.146 ID - Zhang2022 ER -