Study on the International Communication Strategy of Chinese Film and Television
These authors contributed equally.
- 10.2991/assehr.k.220504.088How to use a DOI?
- Chinese film and television; international communication; strategy study
China has undoubtedly risen as a world power in recent decades, mainly by its constantly increasing economic strength and diplomatic importance worldwide. However, in terms of soft power, China has been lagging. Among all types of soft power apparatuses, the film and television (TV) industry in China is doing the worst on the world stage. In this paper, comprehensive research will be conducted around the problematic exportation of China’s film and television works. Furthermore, there will be a strategic study of suitable communication tactics that would help the film and TV industry in China to better globalize its figure and impact, with careful reviews of excellent pre-existing examples from South Korea and Japan. After the research, researchers found that Chinese film and television industry is at a disadvantage compared to Japan and South Korea in terms of foreign exports due to the unique policies set by the Chinese government. To solve this problem, the industry needs to address the issues of limited distribution channels and lack of understanding of marketing localization to promote the spread of Chinese film and TV culture overseas.
- © 2022 The Authors. Published by Atlantis Press SARL.
- Open Access
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Cite this article
TY - CONF AU - Ruijing Liu AU - Zhenggang Shi AU - Yiting Zhu PY - 2022 DA - 2022/06/01 TI - Study on the International Communication Strategy of Chinese Film and Television BT - Proceedings of the 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022) PB - Atlantis Press SP - 485 EP - 489 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.220504.088 DO - 10.2991/assehr.k.220504.088 ID - Liu2022 ER -