Consumer Behavior of Chinese Female on Boys’ Love Fiction: A Sociological Perspective
- 10.2991/assehr.k.220504.183How to use a DOI?
- Boys’ Love Fiction; Online Literature; Chinese Female Consumption; Feminine; Patriarchal; Male Gaze; Consumerism
As one of the popular consumption objects of young females in China currently, Boys’ Love Fiction (BL) is a text independently created by young women and it is a cultural consumption form that describes the emotional relationship and sexual relationship between men and men. This paper explores the internal logic and characteristics of female consumption behavior in Boys’ Love Fiction and how these consumptions affect the target audience. Using purposeful sampling and snowball sampling, this study selects 15 young Chinese women who had the experience of reading Boys’ Love Fictio, and obtained the text data through focus group interviews. The interviews is divided into two parts to examine the reading behavior of the female readers and their self-consciousness of some issues about Boys’ Love Fiction. The results show that contemporary women’s consumption of Boys’ Love Fiction does reflect women’s pursuit of autonomy and self-reliance to a certain extent, but the values of patriarchal culture still dominate it. At the same time, under the erosion of consumerism, this kind of cultural consumption with resistance has gradually become an accessory of capital, forcing marginalized women and LGBTQ to join the carnival of “amusing ourselves to death” to a certain degree.
- © 2022 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article distributed under the CC BY-NC 4.0 license.
Cite this article
TY - CONF AU - Hong Li PY - 2022 DA - 2022/06/01 TI - Consumer Behavior of Chinese Female on Boys’ Love Fiction: A Sociological Perspective BT - Proceedings of the 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022) PB - Atlantis Press SP - 1006 EP - 1013 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.220504.183 DO - 10.2991/assehr.k.220504.183 ID - Li2022 ER -