Body Anxiety of Contemporary Youth

Qianqian Hu; Ruoxi Liu

doi:10.2991/assehr.k.220504.449

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Body Anxiety of Contemporary Youth

The Popularity of Brandy Melville Style

Authors

Qianqian Hu¹^{, *}^{, †}, Ruoxi Liu²^{, †}

¹The Barstow School of Ningbo, Ningbo, 315202, China

²Grace Christian school, Raleigh, 27519, United States

^†

These authors contributed equally.

^*Corresponding author. Email: guanghua.ren@gecacademy.cn

Corresponding Author

Qianqian Hu

Available Online 1 June 2022.

DOI: 10.2991/assehr.k.220504.449 How to use a DOI?
Keywords: young lady; body anxiety; aesthetic culture
Abstract: Popular BM phenomenon refers to the dressing style generating from an Italian brand of ladies dress, Brandy Melville, which shows high requirements to the figures of the ladies wearing the dress of the brand. The popular BM phenomenon has been sought after by young ladies and caused a trend of pursuing and forming slim figures, which has caused concern in the society. By conducting deep interview with 18 young ladies, we find that, influenced by aesthetic orientation of “taking slim body as beauty”, young ladies generally show imbalance in body intention. The popular BM phenomenon was developed on the basis of young ladies’ psychology of losing weight, aggravating their anxiety on figures. The phenomenon results from both external elements, including consumerism, fashion doctrine, mass media, market, and internal elements, including young ladies’ desire for men’s attention, social identity, and so on. We should conduct active interference and guidance on the phenomenon because of its two-sided influence on young ladies.
Open Access: This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title: Proceedings of the 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022)
Series: Advances in Social Science, Education and Humanities Research
Publication Date: 1 June 2022
ISBN: 10.2991/assehr.k.220504.449
ISSN: 2352-5398
DOI: 10.2991/assehr.k.220504.449 How to use a DOI?
Open Access: This is an open access article distributed under the CC BY-NC 4.0 license.

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ris enw bib

TY  - CONF
AU  - Qianqian Hu
AU  - Ruoxi Liu
PY  - 2022
DA  - 2022/06/01
TI  - Body Anxiety of Contemporary Youth
BT  - Proceedings of the 2022 8th International Conference on Humanities and Social Science Research (ICHSSR 2022)
PB  - Atlantis Press
SP  - 2484
EP  - 2489
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220504.449
DO  - 10.2991/assehr.k.220504.449
ID  - Hu2022
ER  -

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