Chinese Local Jewelry Design Strategy in the Context of New Chinese Culture

DOI

10.2991/978-2-38476-092-3_34How to use a DOI?

Keywords

New Chinese style; cultural and creative industry; Chinese native jewelry design; traditional national culture; oriental aesthetics; design concept

Abstract

A country’s cultural traditions represent its essence. Under the new historical conditions, the birth and growth of the Chinese nation are aided by the richness of Chinese culture. Promoting China’s soft power requires a focus on the country’s cultural and creative industries, of which the fashion sector is a significant subset. The formation of a new Chinese culture within the setting of global culture not only reflects the search and demand of modern customers for humanized and emotionally designed products but also adheres to the historical background of returning to traditional Chinese culture. The new Chinese culture is an expression of national pride and a direct result of China’s progress in the areas of economic, cultural, and technological, which also is a profound reflection of national self-confidence. This study will through interviews with Chinese local jewellery brand designers, explore the design methods and creative concepts of Chinese local jewelry. At the same time, by observing the modeling and materials application of Chinese local jewelry online and offline, analyzing the common elements and materials collocation in the market through questionnaire. This paper will though the design strategy conforms to the characteristics of Chinese localized jewelry by delving into the essential connotation of Chinese native traditional national culture and launching from the perspectives of traditional national cultural symbols, Oriental aesthetics, and technological innovation .

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Siyu Yan
PY  - 2023
DA  - 2023/09/09
TI  - Chinese Local Jewelry Design Strategy in the Context of New Chinese Culture
BT  - Proceedings of the 2023 9th International Conference on Humanities and Social Science Research (ICHSSR 2023)
PB  - Atlantis Press
SP  - 251
EP  - 257
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-092-3_34
DO  - 10.2991/978-2-38476-092-3_34
ID  - Yan2023
ER  -