Exploring the Development Trend of Packaging Design in the New Era

DOI

10.2991/978-2-38476-092-3_162How to use a DOI?

Keywords

packaging design; green innovation; development trend

Abstract

Along with the rapid development of the economy and the improvement of people’s standard of living, consumers’ requirements for products are getting higher and higher, and the first-glance aesthetic is more “demanding”. Supermarket shelves with a wide range of goods, and these goods to attract consumers’ “eye”, the packaging must be new and different. The current global economy is calling for “green”, so the new era of packaging design is bound to revolve around the “green” design concept. The packaging design and consumers to achieve emotional communication, with the design concept of environmental protection to innovate packaging, with technology to promote intelligent packaging design. Based on the background of the new era, this paper discusses the development trend of packaging design in depth.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Jia Zhao
PY  - 2023
DA  - 2023/09/09
TI  - Exploring the Development Trend of Packaging Design in the New Era
BT  - Proceedings of the 2023 9th International Conference on Humanities and Social Science Research (ICHSSR 2023)
PB  - Atlantis Press
SP  - 1272
EP  - 1278
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-092-3_162
DO  - 10.2991/978-2-38476-092-3_162
ID  - Zhao2023
ER  -