A Study on the Impact of Online Public Opinion on City Image from the Perspective of Crisis Communication
Tangshan BBQ Restaurant Violence Incident as an Example
- DOI
- 10.2991/978-2-38476-092-3_60How to use a DOI?
- Keywords
- crisis communication; online public opinion; city image; Tangshan incident
- Abstract
When a sudden public crisis breaks out, negative online public opinion can have an impact on the construction of the local city’s image, resulting in damage to the city’s image. Under the combined effect of crisis communication and the new media environment, the fermentation of public opinion on the incident is expanding from a single aspect to multiple aspects, and the phenomenon of “public opinion out of focus” and “public opinion hitchhiking” is intensifying, making the guidance of online public opinion by official government media particularly important. Taking the Tangshan BBQ restaurant violence incident incident as an example, the article analyses and studies the relevant online public opinion from the perspective of crisis communication, and explores the impact of online public opinion on the city’s image.
- Copyright
- © 2023 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Jiajun Yin AU - Haoying Wang AU - Wenying Bi PY - 2023 DA - 2023/09/09 TI - A Study on the Impact of Online Public Opinion on City Image from the Perspective of Crisis Communication BT - Proceedings of the 2023 9th International Conference on Humanities and Social Science Research (ICHSSR 2023) PB - Atlantis Press SP - 469 EP - 481 SN - 2352-5398 UR - https://doi.org/10.2991/978-2-38476-092-3_60 DO - 10.2991/978-2-38476-092-3_60 ID - Yin2023 ER -