Research on the Image of Female Entrepreneurs in Chinese Newspaper
- 10.2991/978-2-38476-092-3_41How to use a DOI?
- female entrepreneurs; the public; image; Chinese newspapers
Entrepreneurship is often thought of as a male-only activity, and as a result women tend to be less successful than men in starting their own businesses. This phenomenon is particularly widespread in China. The environment for female entrepreneurs is not open and inclusive. Despite this, there is still a tendency in some mainstream media to use words that describe men to describe female entrepreneurs, such as using words like conquest, risk-taking, domination and control. The objective of the study is to find the image of female entrepreneurs in Chinese newspapers and public’s perceptions of these women. In order to address the research question better, this study will use content analysis to answer the question. The results of the study revealed that both men and women are the same at a personality level and have the same abilities, and there is no situation where a particular gender will have a particular advantage. In this modern society, female people are gradually playing an indispensable role in the society, so we should be sensible about the importance of gender in the workplace and in our lives.
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Cite this article
TY - CONF AU - Shukai Di PY - 2023 DA - 2023/09/09 TI - Research on the Image of Female Entrepreneurs in Chinese Newspaper BT - Proceedings of the 2023 9th International Conference on Humanities and Social Science Research (ICHSSR 2023) PB - Atlantis Press SP - 301 EP - 310 SN - 2352-5398 UR - https://doi.org/10.2991/978-2-38476-092-3_41 DO - 10.2991/978-2-38476-092-3_41 ID - Di2023 ER -