Analysis of the Impact of Different Media on Audience Perception and Behavior During the COVID-19 Pandemic

DOI

10.2991/978-2-38476-092-3_167How to use a DOI?

Keywords

Public Crisis Risk Perception Opinion Leaders Anti-epidemic behavior Government Trust

Abstract

The COVID-19 epidemic is the largest human public crisis event after the outbreak of SARS, and it is also a significant information dissemination event in which the media has demonstrated enormous influence. This study is based on a survey questionnaire distributed to the public who have experienced the epidemic, focusing on dimensions such as the frequency of media information exposure, epidemic prevention behaviors, risk perception, opinion leader dissemination influence, and government credibility, and specifically analyzes the impact of media on the audience’s cognition and behavior. The study found that using a specific medium has a weak impact on the audience’s risk perception, and opinion leaders have a greater impact on the audience in the dissemination of major public crisis events. The development of optimized channels for information dissemination should be a collaborative effort to avoid the leakage and spread of false information, in which the government should play a major role in improving public awareness and prevention.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Beichen Zhao
PY  - 2023
DA  - 2023/09/09
TI  - Analysis of the Impact of Different Media on Audience Perception and Behavior During the COVID-19 Pandemic
BT  - Proceedings of the 2023 9th International Conference on Humanities and Social Science Research (ICHSSR 2023)
PB  - Atlantis Press
SP  - 1314
EP  - 1321
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-092-3_167
DO  - 10.2991/978-2-38476-092-3_167
ID  - Zhao2023
ER  -