Explore the Development of New E-commerce Models and Their Impact on Consumer Purchasing Power

DOI

10.2991/978-2-38476-092-3_4How to use a DOI?

Keywords

E-commerce; Consumer purchasing decision; KOLs; Transformation

Abstract

With the advancement of the Internet, e-commerce has flourished and created a progressive trend toward becoming more social, mobile, and local. Concurrently, the continual growth of e-commerce influences consumers’ purchasing decisions. Therefore, this article has continued the exhaustive investigation of the two dimensions of the fan and the consumer.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Yang Ding
PY  - 2023
DA  - 2023/09/09
TI  - Explore the Development of New E-commerce Models and Their Impact on Consumer Purchasing Power
BT  - Proceedings of the 2023 9th International Conference on Humanities and Social Science Research (ICHSSR 2023)
PB  - Atlantis Press
SP  - 19
EP  - 24
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-092-3_4
DO  - 10.2991/978-2-38476-092-3_4
ID  - Ding2023
ER  -