The Status and Issues of Science and Technology Communication Under Multimodal Discourse

DOI

10.2991/978-2-38476-092-3_192How to use a DOI?

Keywords

Science popularization; multimodal discourse analysis; technology communication ethics

Abstract

In the era of smart media, video has become the mainstream mode of technology communication. Science and technology communication is the process of transmitting scientific and technological knowledge between different communicators and spreading it to society. Although technology knowledge disseminated through video on social media platforms has a greater reach, the rapidly increasing and uncontrollable complex information in the communication process has created some ethical issues, such as unclear identity attribution of content producers, strong competition for user attention in the combination of multimodal content, and lax regulation of video communication platforms.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yinuo Wang
PY  - 2023
DA  - 2023/09/09
TI  - The Status and Issues of Science and Technology Communication Under Multimodal Discourse
BT  - Proceedings of the 2023 9th International Conference on Humanities and Social Science Research (ICHSSR 2023)
PB  - Atlantis Press
SP  - 1501
EP  - 1507
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-092-3_192
DO  - 10.2991/978-2-38476-092-3_192
ID  - Wang2023
ER  -