Are Go-Jek Services Really Safe? Developing a Perceived Risk Scale

DOI

10.2991/iciap-18.2019.85How to use a DOI?

Keywords

Go-Jek, perceived risk, scale, Yogyakarta

Abstract

The primary objective of this research was the development of a scale to measure perceived risk among Go-Jek service (Go-Ride and Go-Car) customers. Non-probability sampling (convenience sampling) was used to select 145 participants (30 men, 115 women) from the population. All participants were Go-Jek customers living in Special Region of Yogyakarta. Perceived risk was measured using a modified version of the 18-item scale of Perceived Risk in Generic Drugs, developed by Suplet et al. The scale consisted of four parts: safety risk, financial risk, time risk, and social risk. The results of the analysis reveal a discrimination index ranging from 0.374 to 0.702. Reliability, using the alpha coefficient, was 0.888. The results of CFA gave a CMIN/df value of 1.333; a GFI value of 0.907, a CFI value of 0.966, and a RMSEA value of 0.048. From these results it can be concluded that this model met the requirement of goodness of fit. The norm of this scale consisted of three categories: high perceived risk (>36.8), moderate perceived risk (15.8 – 36.8), and low perceived risk (<15.8). The scale of perceived risk of Go-Jek services showed good reliability, validity, and discrimination index, making it a promising tool for assessing perceived risk of Go-Jek services.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Ariyana Isti Kusumayani
AU  - Lavenda Geshica
AU  - Arlianto
AU  - Dwi Cahyo Nugroho
AU  - Avin Fadilla Helmi
PY  - 2019/08
DA  - 2019/08
TI  - Are Go-Jek Services Really Safe? Developing a Perceived Risk Scale
BT  - Proceedings of the 2nd International Conference on Intervention and Applied Psychology (ICIAP 2018)
PB  - Atlantis Press
SP  - 1035
EP  - 1042
SN  - 2352-5398
UR  - https://doi.org/10.2991/iciap-18.2019.85
DO  - 10.2991/iciap-18.2019.85
ID  - Kusumayani2019/08
ER  -