Abstract—For a long time, the formation and maintenance of customer loyalty have always been one of the key points of the traditional marketing and network marketing. With the rapid development of market economy in China, the domestic market is also more open and international. The network marketing...

Abstract—This article analysis and evaluates the current brand competitiveness of Huawei company through combing the theory of brand competitiveness combined with the company brand growth process of Huawei. Then it specifically analysis the origin of its competitiveness and explores how to build a well-known...

Abstract—A good quality e-training system could provide powerful support and assurance to the development of e-training. From the perspective of self-organizing theory, e-training with its appearing characteristics of openness, non-equilibrium, non-linear, and random fluctuation provides revelation to...

Abstract—Education management platform based on Internet and informatization to carry out education and teaching research has always been the focus of modern pedagogy research, which is also one of the important research topics of higher education in the "twelfth five-year" development plan among China...

Abstract—A continuing stream of innovation in technology and Internet are keeping transforming the world and business into a new stage. It is not surprising that e-commerce become the critical part in modern commercial society and it enables a lot of new products, services, and develop new business models,...

Abstract—Despite the fact that the aviation market has been noticeably hit by the recession, there has been a sign of increase in the ratio of tourist coming to Taiwan. Up until now, most researches of brand marketing have been focusing on the relation between brand image and customer perception or customer...

Abstract—The rapid development of economic globalization makes place branding become the strategic choice of place economic development, but modern enterprises in pursuit of economic interests ignores the collective interests, violate the institutional norms, and thus hinder the development of place...

Abstract—Through the research on collaboration cultivation mechanism of e-commerce applied talents, this paper is to develop cultivation mechanism of opening, sharing, evaluating for electronic commerce talents, to establish collaboration mechanism of education innovation among SMEs, government agencies,...

Abstract—The authors propose a conceptual model that links online vendors’ attributes, online relationship quality, and customer citizenship behavior. They estimate this model on data from 288 consumers across 15 sites, using structural equation analysis. The results show that order fulfillment is the...

Abstract—This paper, based on a survey of manufacturing firms in South and Southeast China, examines the relationship among supply chain factors and collaborative knowledge innovative performance. By factor analysis, the measurements of the firm’s innovativeness, internal and external integrations and...