Proceedings of the International Conference on Intellectuals’ Global Responsibility (ICIGR 2022)

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Indonesian Generation Z Embrace Digital Payments for Convenience and Discounts

Authors
Ying-Yueh Su1, *, Kenny Paradis1, Yen-Ku Kuo2
1Global Business, Chinese Culture University, Taipei, Taiwan
2Chinese Culture University, CommercialCollege, Leisure Management, Taipei, Taiwan
*Corresponding author. Email: syy4@ulive.pccu.edu.tw
Corresponding Author
Ying-Yueh Su
Available Online 22 May 2023.
DOI
10.2991/978-2-38476-052-7_73How to use a DOI?
Keywords
Digital Payment; Price Value; Technology Acceptance Model; Trust
Abstract

Technology has facilitated innovation in many fields, especially financial technology services. By using digital payment, customers can choose an accessible and valuable service. However, unclear rules regarding privacy and security in digital payment increase the risk of using. Besides, unawareness about easiness and benefits of discount affect consumer intention to use. This paper aims to extend the technology acceptance model with trust and price value on digital payment by Indonesian Generation Z. The quantitative study is used and the questionnaire involved 293 valid respondents. Data was analyzed using descriptive statistics, Cronbach’s Alpha test, Pearson’s correlation analysis, simple and multiple regression analysis and SPSS software. The result found that variable perceived ease of use, trust, and price value has a positive and significant relationship on the perceived usefulness and attitude of Generation Z in using digital payment. However, variable perceived usefulness didn’t have a significant relationship with attitude and intention to use. Therefore, this study suggests fintech providers should put more focus on their security and customer satisfaction since the users believe by using digital payment, they can save time, enjoy a lot of promotions and more efficient in doing transaction.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Intellectuals’ Global Responsibility (ICIGR 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
22 May 2023
ISBN
10.2991/978-2-38476-052-7_73
ISSN
2352-5398
DOI
10.2991/978-2-38476-052-7_73How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ying-Yueh Su
AU  - Kenny Paradis
AU  - Yen-Ku Kuo
PY  - 2023
DA  - 2023/05/22
TI  - Indonesian Generation Z Embrace Digital Payments for Convenience and Discounts
BT  - Proceedings of the International Conference on Intellectuals’ Global Responsibility (ICIGR 2022)
PB  - Atlantis Press
SP  - 671
EP  - 683
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-052-7_73
DO  - 10.2991/978-2-38476-052-7_73
ID  - Su2023
ER  -