Tourism is in the focus of the Russian media

DOI

10.2991/icistis-19.2019.58How to use a DOI?

Keywords

Russian Media, Russian tourism, promotion of tourist centers

Abstract

The article is devoted to the results of a comparative study of the most authoritative media (magazines and newspapers) in Russia on the subject of tourism. The study was conducted jointly by the scientific school of humanitarian research in tourism (Moscow State Institute of Culture) and the school of human resources research (Moscow University named after S.Yu. Witte). The purpose of the study was to determine the role and place of reputable media in motivating Russians to travel to Russia. The following research methods were used: content - analysis, comparative method, ranking method, expert interview method. For the initial data, the results of the rating of the media were taken, which were published on the website of the largest media analytical agency in Russia - Medialogy. The results of the study showed that authoritative Russian media (magazines) do not actually participate in the targeted promotion of developing Russian tourist centers, which is a significant problem for achieving the ambitious plans of the Russian government to significantly increase domestic tourist flows. As recommendations for using the research results, it was proposed to conduct in-depth content analysis of authoritative Russian media with a view to further integrating topics of interest to Russian domestic tourism in their content.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Elena Sakharchuk
AU  - Natalya Pisarevskaya
PY  - 2019/11
DA  - 2019/11
TI  - Tourism is in the focus of the Russian media
BT  - Proceedings of the 4th International Conference on Innovations in Sports, Tourism and Instructional Science (ICISTIS 2019)
PB  - Atlantis Press
SP  - 229
EP  - 233
SN  - 2468-5739
UR  - https://doi.org/10.2991/icistis-19.2019.58
DO  - 10.2991/icistis-19.2019.58
ID  - Sakharchuk2019/11
ER  -