Pricing Strategies of Audiovisual Content Products in the New Media Platform

DOI

10.2991/icitme-18.2018.3How to use a DOI?

Keywords

new media; audiovisual content products; two-sided market; pricing strategy

Abstract

Based on the analysis of the two-sided market characteristics of the new media audio-visual sites and the network externality of the platform, the pricing model is used to determine the factors that affect the pricing of the new media platform operators to two-sided users under the monopolistic or competitive two-sided market conditions, namely, the externality effect of the cross network and the degree of platform differentiation. Reasonable suggestions and prospects for the pricing of new media audio-visual content products are put forward.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Wei Lu
AU  - Ye Cao
PY  - 2018/08
DA  - 2018/08
TI  - Pricing Strategies of Audiovisual Content Products in the New Media Platform
BT  - Proceedings of the 2018 International Conference on Information Technology and Management Engineering (ICITME 2018)
PB  - Atlantis Press
SP  - 10
EP  - 12
SN  - 1951-6851
UR  - https://doi.org/10.2991/icitme-18.2018.3
DO  - 10.2991/icitme-18.2018.3
ID  - Lu2018/08
ER  -