The Function and Meaning of Hand-Lettering at Cafés in Padang

DOI

10.2991/icla-17.2018.24How to use a DOI?

Keywords

function, meaning, hand-lettering, café

Abstract

Nowadays, trend in almost every café in Padang, West Sumatra, Indonesia, use hand lettering in their café interior. This phenomenon spreads from one café to another, whether it is a full hand-lettering interior or a low scale hand-lettering interior. This paper describes those hand-lettering functions and meanings in correlation with café's concept and its costumer. Research methodology for this study is qualitative descriptive with observation and documentation methods. Findings indicate that 1) there are three functions in hand-lettering such as to identify, to inform, and to create emotion; 2) hand-letterings only found in cafes under good governance management.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hendra AFRIWAN
AU  - Dini FAISAL
AU  - San AHDI
PY  - 2017/10
DA  - 2017/10
TI  - The Function and Meaning of Hand-Lettering at Cafés in Padang
BT  - Proceedings of the Sixth International Conference on Languages and Arts (ICLA 2017)
PB  - Atlantis Press
SP  - 134
EP  - 138
SN  - 2352-5398
UR  - https://doi.org/10.2991/icla-17.2018.24
DO  - 10.2991/icla-17.2018.24
ID  - AFRIWAN2017/10
ER  -