The Function and Meaning of Hand-Lettering at Cafés in Padang
- 10.2991/icla-17.2018.24How to use a DOI?
- function, meaning, hand-lettering, café
Nowadays, trend in almost every café in Padang, West Sumatra, Indonesia, use hand lettering in their café interior. This phenomenon spreads from one café to another, whether it is a full hand-lettering interior or a low scale hand-lettering interior. This paper describes those hand-lettering functions and meanings in correlation with café's concept and its costumer. Research methodology for this study is qualitative descriptive with observation and documentation methods. Findings indicate that 1) there are three functions in hand-lettering such as to identify, to inform, and to create emotion; 2) hand-letterings only found in cafes under good governance management.
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Hendra AFRIWAN AU - Dini FAISAL AU - San AHDI PY - 2017/10 DA - 2017/10 TI - The Function and Meaning of Hand-Lettering at Cafés in Padang BT - Proceedings of the Sixth International Conference on Languages and Arts (ICLA 2017) PB - Atlantis Press SP - 134 EP - 138 SN - 2352-5398 UR - https://doi.org/10.2991/icla-17.2018.24 DO - 10.2991/icla-17.2018.24 ID - AFRIWAN2017/10 ER -