Research on Fan Culture and Identity in New Media Environment

DOI

10.2991/assehr.k.210609.025How to use a DOI?

Keywords

New media, “fan” culture, Psychological identity, Interaction ritual chains

Abstract

In the new media environment, “fan” culture has become an important part of the subculture system. This study analyzes the background and essence of the culture of “fans”, discusses the multiple identities and psychological identities of “fans” from the perspective of identity, and puts forward that “fans” are consumers, producers and poachers at the same time. Nowadays, under the background of the more and more rapid development of new media, the network can even be regarded as a “subcultural space” and a position to gather subcultural groups. a pluralistic platform has been established to promote the prosperity and development of youth subculture. “fan culture” arises at the historic moment and continues to grow so that Chinese society is entering an era of cultural symbiosis, resulting in a game between mainstream and non-mainstream cultures. In the new media environment, new media has become the main channel to construct the cultural identity of subcultural groups, but because subculture is often equated with anti-culture or vulgar culture, too much emphasis on its non-mainstream, determines the cultural identity of subcultural groups in the new media environment. Through online social media, fans have their own exclusive discourse system, they can achieve self-identity construction and identity in the fan circle, and project their personal feelings to get a new construction of their identity. In today’s society with the rapid development of new media technology, fan culture has appeared a new trend of development. At present, the popular online dramas and variety shows make the growth soil of fan culture more fertile, in the new media environment, fan culture presents more new characteristics, and fan culture also has more impact on the social environment.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xu Jingke
AU  - Wang Jiayi
PY  - 2021
DA  - 2021/06/10
TI  - Research on Fan Culture and Identity in New Media Environment
BT  - Proceedings of the 2nd International Conference on Language, Art and Cultural Exchange (ICLACE 2021)
PB  - Atlantis Press
SP  - 121
EP  - 126
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210609.025
DO  - 10.2991/assehr.k.210609.025
ID  - Jingke2021
ER  -