Analysis of Public Opinion Based on Douyin Data

Taking the Example of the Account Entitled “Liu Genghong” Going Viral Across the Internet in China

DOI

10.2991/assehr.k.220706.041How to use a DOI?

Keywords

Douyin; Public Opinion Analysis; Social Events

Abstract

Online public opinion refers to the opinion of the general public on social issues on the Internet, which is a form of social opinion. It is an Internet phenomenon that has been highly influential and tendentious in forming opinions about certain hot topics and issues. This paper will study the process of public opinion development and draw conclusions about its importance through the recent event that the Douyin account named “Liu Genghong” became viral on the Internet and led the public to shift their focus from the Shanghai lockdown to online fitness.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Tianxue Han
PY  - 2022
DA  - 2022/07/14
TI  - Analysis of Public Opinion Based on Douyin Data
BT  - Proceedings of the 2022 3rd International Conference on Language, Art and Cultural Exchange（ICLACE 2022)
PB  - Atlantis Press
SP  - 202
EP  - 205
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220706.041
DO  - 10.2991/assehr.k.220706.041
ID  - Han2022
ER  -