Social Media Platform and Subculture of Chinese Adolescent Hip-Hop Lovers: A Case Study on Social Interactions of Net Ease Cloud Music Users

DOI

10.2991/assehr.k.220706.042How to use a DOI?

Keywords

Hip-hop; Social Media; Subcultures; Cloud Music

Abstract

This paper gives a vision of the general history and influence of hip-hop music. It focuses on its impact on Chinese adolescent hip-hop lovers. Since there is little research that investigates the interactions of teenage hip-hop lovers online, let alone research about Chinese young hip-hop fans, this paper specifically analyzes teenagers’ social interactions on a popular Chinese online music application, Net Ease Cloud Music. It introduces certain functions of this music application that assist with the development and localization of hip-hop music in China and then finds out about special interactions of adolescent hip-hop lovers on this music platform. By looking through the hip-hop sections and comments under rap songs on Net Ease Cloud Music, combining them with appropriate explanations in the field of Psychology, it was found that Net Ease Could Music provides ordinary people with opportunities to compose and post songs online, turning them into amateur or professional rappers. Under the function of the comment area below each rap song, it can be observed that Chinese teenage hip-hop fans have divided into different subcultures based on their favorite styles or rappers. Between subcultures, there may be “beef”, a street language in hip-hop culture that stands for conflicts, or peaceful and objective conversations, both of which are for achieving a sense of individuality and belonging. The result of the current research can be generalized to other Chinese online music platforms that have similar environments compared to that of Net Ease Cloud Music. It offers an outlook on the social interactions of Generation Z on the Internet at present.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Haoxing Huang
PY  - 2022
DA  - 2022/07/14
TI  - Social Media Platform and Subculture of Chinese Adolescent Hip-Hop Lovers: A Case Study on Social Interactions of Net Ease Cloud Music Users
BT  - Proceedings of the 2022 3rd International Conference on Language, Art and Cultural Exchange（ICLACE 2022)
PB  - Atlantis Press
SP  - 206
EP  - 210
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220706.042
DO  - 10.2991/assehr.k.220706.042
ID  - Huang2022
ER  -