A Discussion of the Necessity of a Rating System for Animated Films from the Violent Elements of Animated Characters: A Case Study of Nezha

DOI

10.2991/assehr.k.220706.114How to use a DOI?

Keywords

Animated Film; Nezha; Rating System; Violence

Abstract

With the continuous development of the animation industry, animated movies have become a relatively influential cultural factor in the growth process of young generations. While the excellent cultural elements in animated movies positively influence the values of teenagers, some of the adult-oriented elements of these animated movies also have a negative impact on teenagers. It is worth noting that the violence exposed by animated films is gradually becoming a marketing strategy and aesthetic paradigm, which requires a kind of rating system to restrain. This study focuses on the importance and necessity of censorship and rating of animated films and characters to address the violence exposed by animated films and characters and illustrates this with the example of Nezha, one of the most popular animated characters in China. This study finds that Nezha’s personality traits and behavior patterns are greatly influenced by the aesthetics of violence due to the historical and cultural context of animation, the psychological needs of the audience, the drive for commercial profits and the influence of international culture. In the context of different social periods, the humanistic inner core of Nezha’s image and the expression of violence together contribute to the integrity of Nezha’s portrayal, while giving an ever-changing modern depiction of the violent elements of the traditional story. Most of the audiences of animated films are relatively young, and their violent elements are highly likely to have negative behavioral, emotional or affective and cognitive effects on the audience. To further restrain the development of violence and to improve the quality of animated films, a rating system for animated films should be established, which allows to meet the viewing needs of audiences of each age group, allows animation companies to accurately target audiences when producing animated films and characters, and protects growing teenagers from the lure and harm of adult-oriented content and elements.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

Download article (PDF)

TY  - CONF
AU  - Qianyi Wang
PY  - 2022
DA  - 2022/07/14
TI  - A Discussion of the Necessity of a Rating System for Animated Films from the Violent Elements of Animated Characters: A Case Study of Nezha
BT  - Proceedings of the 2022 3rd International Conference on Language, Art and Cultural Exchange（ICLACE 2022)
PB  - Atlantis Press
SP  - 604
EP  - 608
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220706.114
DO  - 10.2991/assehr.k.220706.114
ID  - Wang2022
ER  -