Discussing the Impact of New Media Communication on Classical Music

DOI

10.2991/assehr.k.220706.113How to use a DOI?

Keywords

classical music; new media; contemporary communication; individualization; commercial media

Abstract

The purpose of this paper is to explore the survival path of classical music and the medium behind its development, the new media platform. A new perspective is chosen to study the impact of new media communication on classical music, using YouTube as an example. At the same time, the article selected Lang Lang, an internationally renowned pianist on YouTube, as a good example of promoting classical music to be studied. Therefore, this study finds that the development of the new media era is an inevitable trend that can promote the dissemination of classical music in different ways. New media is ultimately part of the development of present-day society, and it is also inextricably linked to capital. By exploring the positive and negative effects brought about by new media, we seek to bring about a more prominent effect on the dissemination of classical music.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Shijia Lian
PY  - 2022
DA  - 2022/07/14
TI  - Discussing the Impact of New Media Communication on Classical Music
BT  - Proceedings of the 2022 3rd International Conference on Language, Art and Cultural Exchange（ICLACE 2022)
PB  - Atlantis Press
SP  - 598
EP  - 603
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220706.113
DO  - 10.2991/assehr.k.220706.113
ID  - Lian2022
ER  -