Proceedings of the 2nd International Conference on Literature, Art and Human Development (ICLAHD 2020)

Research on the Construction of Regional Cultural Communication Paths in the Media Convergence Era

Authors
DeMin He, WenHui Li
Corresponding Author
DeMin He
Available Online 17 December 2020.
DOI
https://doi.org/10.2991/assehr.k.201215.536How to use a DOI?
Keywords
Integrating media, regional culture, modern value and communication strategy
Abstract

The cultural communication thinking and mode are revolutionized in the Media Convergence Era. The communication of regional culture as a representative of the cultural diversity of the Chinese nation is of great significance. The paper is aimed to analyze the role of the transformation of the Media Convergence Era in the regional cultural communication, starting from the modern communication value of regional culture. It is proposed to adopt some ways for the regional cultural communication in the Media Convergence Era. For example, strengthen the top-level design, select the excellent regional cultural content, create the multi-level and all-round regional cultural communication system, improve the quality of regional cultural products and make use of local colleges and universities. It is hoped to provide some helpful reference for the construction research on the regional cultural communication path in the Media Convergence Era.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2nd International Conference on Literature, Art and Human Development (ICLAHD 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
17 December 2020
ISBN
978-94-6239-304-2
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.201215.536How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - DeMin He
AU  - WenHui Li
PY  - 2020
DA  - 2020/12/17
TI  - Research on the Construction of Regional Cultural Communication Paths in the Media Convergence Era
BT  - Proceedings of the 2nd International Conference on Literature, Art and Human Development (ICLAHD 2020)
PB  - Atlantis Press
SP  - 728
EP  - 732
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201215.536
DO  - https://doi.org/10.2991/assehr.k.201215.536
ID  - He2020
ER  -