Research on the Construction of Regional Cultural Communication Paths in the Media Convergence Era
- DOI
- 10.2991/assehr.k.201215.536How to use a DOI?
- Keywords
- Integrating media, regional culture, modern value and communication strategy
- Abstract
The cultural communication thinking and mode are revolutionized in the Media Convergence Era. The communication of regional culture as a representative of the cultural diversity of the Chinese nation is of great significance. The paper is aimed to analyze the role of the transformation of the Media Convergence Era in the regional cultural communication, starting from the modern communication value of regional culture. It is proposed to adopt some ways for the regional cultural communication in the Media Convergence Era. For example, strengthen the top-level design, select the excellent regional cultural content, create the multi-level and all-round regional cultural communication system, improve the quality of regional cultural products and make use of local colleges and universities. It is hoped to provide some helpful reference for the construction research on the regional cultural communication path in the Media Convergence Era.
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - DeMin He AU - WenHui Li PY - 2020 DA - 2020/12/17 TI - Research on the Construction of Regional Cultural Communication Paths in the Media Convergence Era BT - Proceedings of the 2nd International Conference on Literature, Art and Human Development (ICLAHD 2020) PB - Atlantis Press SP - 728 EP - 732 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.201215.536 DO - 10.2991/assehr.k.201215.536 ID - He2020 ER -