Proceedings of the 2nd International Conference on Literature, Art and Human Development (ICLAHD 2020)

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Internet Public Opinion on Controversial Policy: A Case Study on Weibo Comments on An E-commerce Live-streaming Policy

Authors
Lanwendi Zhao
Corresponding Author
Lanwendi Zhao
Available Online 17 December 2020.
DOI
10.2991/assehr.k.201215.497How to use a DOI?
Keywords
Public Opinion, Policy, E-commerce industry in China, E-commerce live-streaming, Nation-Level Talents in Lead, Weibo
Abstract

Conducting quantitative and qualitative analysis, this study inquired into the public opinion on a certain policy officially promulgated by Yuhang district, Hangzhou, a city of China, known as e-commerce Live-streaming Policy, and one provision of which entitles the talents in e-commerce live-streaming industry to be honoured with “Nation-Level Talents in Lead”. The public opinion in forms of netizens’ comments data on Weibo, a major social media in China, were scraped from webpages using data mining technique. 325 comments were examined and then yield results on a general sentiment tendency, quantitative findings, and subdivisions of both negative comments and positive comments. The sentiment tendency indicates the opinion on the policy is negative and less favourable; The quantitative analysis of keywords indicates objects of policy is the factor most cared about by the public, and policy goals is the issue least cared about; A hierarchical structure model of public opinion on controversial policy was established to demonstrate a interrelationship between society, burgeoning industries, government and policy.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2nd International Conference on Literature, Art and Human Development (ICLAHD 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
17 December 2020
ISBN
10.2991/assehr.k.201215.497
ISSN
2352-5398
DOI
10.2991/assehr.k.201215.497How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Lanwendi Zhao
PY  - 2020
DA  - 2020/12/17
TI  - Internet Public Opinion on Controversial Policy: A Case Study on Weibo Comments on An E-commerce Live-streaming Policy
BT  - Proceedings of the 2nd International Conference on Literature, Art and Human Development (ICLAHD 2020)
PB  - Atlantis Press
SP  - 559
EP  - 565
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201215.497
DO  - 10.2991/assehr.k.201215.497
ID  - Zhao2020
ER  -