Proceedings of the 2nd International Conference on Literature, Art and Human Development (ICLAHD 2020)

Study on Adaptations in Bestseller Translation From the Perspective of Ethics

Authors
Xiuying Lu, Yuanyuan Feng, Xin Xie
Corresponding Author
Xiuying Lu
Available Online 17 December 2020.
DOI
https://doi.org/10.2991/assehr.k.201215.424How to use a DOI?
Keywords
adaptation, bestseller translation, profitability, readability, legitimacy
Abstract

With the booming copyright trade in the world, bestsellers are increasingly exported to different destinations. As market-oriented and readers-targeted cultural products, bestseller translation lays emphasis on profitability, readability and popularity. Firstly, this paper defines and classifies adaptations in bestseller translation in terms of composition, paratexts and information. Then, it proposes the macro-, meso-and micro-ethics of adaptations in translation as the motives, publication requirements and professional norms respectively to be abided by translators and editors for profitability, publication legitimacy and readability. Through the case study of adaptations in the simplified Chinese version of The Kite Runner, it maintains there might be more adaptations in bestseller translation with the motive integration of literary demands, profitability, readability and popularity.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2nd International Conference on Literature, Art and Human Development (ICLAHD 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
17 December 2020
ISBN
978-94-6239-304-2
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.201215.424How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Xiuying Lu
AU  - Yuanyuan Feng
AU  - Xin Xie
PY  - 2020
DA  - 2020/12/17
TI  - Study on Adaptations in Bestseller Translation From the Perspective of Ethics
BT  - Proceedings of the 2nd International Conference on Literature, Art and Human Development (ICLAHD 2020)
PB  - Atlantis Press
SP  - 210
EP  - 216
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201215.424
DO  - https://doi.org/10.2991/assehr.k.201215.424
ID  - Lu2020
ER  -