Proceedings of the 2022 4th International Conference on Literature, Art and Human Development (ICLAHD 2022)

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Research on the Optimizing Analysis of WarnerMedia’s Industry Value Chain

Authors
Zeyu Li1, *
1College of Literature and Journalism, Sichuan University, Chengdu, 610000, China
*Corresponding author. Email: 2018141043176@alu.scu.edu.cn
Corresponding Author
Zeyu Li
Available Online 13 February 2023.
DOI
10.2991/978-2-494069-97-8_169How to use a DOI?
Keywords
Global media; Industrial value chain; WarnerMedia; Media group
Abstract

Through mergers and acquisitions, Warner Media has gradually formed an industrial value chain with film and television works as the core driving force. However, although WarnerMedia has created countless brilliance, it is still at a disadvantage in the competition with international media groups such as Disney, Amazon, and Comcast. Therefore, this study aims to analyze how to improve WarnerMedia’s industrial value chain and enhance its market competitiveness according to WarnerMedia’s group composition, competitors, and current shortcomings, and how to make use of existing resources and film and television IP to become the industry leader in the future and give optimization suggestions on the industrial value chain. In the research, research methods such as survey method, case analysis, and comparative analysis are mainly used. The industry leader Disney is used as the main case for analysis by investigating the relevant data of film and television works. Then WarnerMedia and its main competitors in different fields are horizontally analyzed. Through comparative analysis, we found various shortcomings of WarnerMedia in the industry value chain. This paper suggested reorganizing the superhero series of movies, using the Chinese mainland market as a breakthrough point, investing more efforts in the streaming media market, and maximize the value of IP through theme parks, etc. This research can enable WarnerMedia’s current services to gain more users and benefits, further improve WarnerMedia’s industrial value chain.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 4th International Conference on Literature, Art and Human Development (ICLAHD 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
13 February 2023
ISBN
10.2991/978-2-494069-97-8_169
ISSN
2352-5398
DOI
10.2991/978-2-494069-97-8_169How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Zeyu Li
PY  - 2023
DA  - 2023/02/13
TI  - Research on the Optimizing Analysis of WarnerMedia’s Industry Value Chain
BT  - Proceedings of the 2022 4th International Conference on Literature, Art and Human Development (ICLAHD 2022)
PB  - Atlantis Press
SP  - 1320
EP  - 1333
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-97-8_169
DO  - 10.2991/978-2-494069-97-8_169
ID  - Li2023
ER  -