Proceedings of the 2022 4th International Conference on Literature, Art and Human Development (ICLAHD 2022)

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Research and Application of Digital Technology in Intangible Heritage Cultural and Creative Design Under New Media Environment

Authors
Yuheng Luo1, *
1Jiangxi Science and Technology Normal University, Nanchang, 330038, China
*Corresponding author. Email: 751622866@qq.com
Corresponding Author
Yuheng Luo
Available Online 13 February 2023.
DOI
10.2991/978-2-494069-97-8_124How to use a DOI?
Keywords
Intangible Cultural Heritage; Cultural Creation; 3D Digital Design; Virtual Scene
Abstract

Intangible cultural heritage is one of the best representatives of Chinese civilization, containing the wisdom and sweat of ancient people, and should be better carried forward and inherited. The article adopts the literature method to obtain relevant information and summarize and sort it out. This paper uses digital design as a carrier and uses popular modeling software to create a virtualized digital design to create a different language for intangible cultural heritage products. At a time when cultural communication is vigorously promoted, this paper combines the current trend of 3D digital technology communication forms of new media and innovative design means to integrate the unique cultural attributes of intangible cultural heritage and design special cultural and creative products that fit the new era, so that the products can realize the 3D display effect, improve the design and production efficiency, and make consumers have immersive purchase enjoyment while generating interest in intangible cultural heritage.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 4th International Conference on Literature, Art and Human Development (ICLAHD 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
13 February 2023
ISBN
10.2991/978-2-494069-97-8_124
ISSN
2352-5398
DOI
10.2991/978-2-494069-97-8_124How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yuheng Luo
PY  - 2023
DA  - 2023/02/13
TI  - Research and Application of Digital Technology in Intangible Heritage Cultural and Creative Design Under New Media Environment
BT  - Proceedings of the 2022 4th International Conference on Literature, Art and Human Development (ICLAHD 2022)
PB  - Atlantis Press
SP  - 978
EP  - 983
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-97-8_124
DO  - 10.2991/978-2-494069-97-8_124
ID  - Luo2023
ER  -