Proceedings of the 2022 4th International Conference on Literature, Art and Human Development (ICLAHD 2022)

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Research on the Competitive Analysis and Competitive Strategy Optimization of Netflix

Authors
Yiou Wang1, *
1Department of Drama, Film and Television Literature, Shenyang Conservatory of Music, Fushun, 113000, Liaoning, China
*Corresponding author. Email: hmangum@une.edu
Corresponding Author
Yiou Wang
Available Online 13 February 2023.
DOI
10.2991/978-2-494069-97-8_48How to use a DOI?
Keywords
Netflix; Competitive analysis; Competitive strategy
Abstract

As a company established only for more than 20 years, Netflix has become a strong competitor of a large broadcasting platform through its continuous development, inseparable from its competitive strategy and development model. This article will analyze Netflix’s development, status, and trend and how to improve its competitiveness. This paper will discuss 3 parts, including the current epidemic situation and the constant threat of social development competitors. In this case, the development trend of Netflix in the face of opportunities and challenges, it is imperative to improve the market competitiveness of enterprises. Now in the face of development prospects, Netflix should take opportunities and challenges as the driving force and continue to expand. This paper can be a reference for more enterprises like Netflix. At the same time, it can help Netflix develop its overseas market expansion strategy.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 4th International Conference on Literature, Art and Human Development (ICLAHD 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
13 February 2023
ISBN
10.2991/978-2-494069-97-8_48
ISSN
2352-5398
DOI
10.2991/978-2-494069-97-8_48How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yiou Wang
PY  - 2023
DA  - 2023/02/13
TI  - Research on the Competitive Analysis and Competitive Strategy Optimization of Netflix
BT  - Proceedings of the 2022 4th International Conference on Literature, Art and Human Development (ICLAHD 2022)
PB  - Atlantis Press
SP  - 373
EP  - 381
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-97-8_48
DO  - 10.2991/978-2-494069-97-8_48
ID  - Wang2023
ER  -