Analysis of “Crazy Thursday” from the Perspective of Meme Theory

DOI

10.2991/978-2-494069-97-8_85How to use a DOI?

Keywords

Meme Theory; Internet Marketing; Crazy Thursday; Crazy Thursday Literature

Abstract

With the advantages of low cost and high efficiency, Internet marketing has become the first choice of marketing methods for countless businesses. Online communities and social media promote the public to participate in the imitation, replication, innovation and dissemination of information. Such information dissemination can be explained by meme theory. This paper attempts to explain the communication characteristics of KFC’s “Crazy Thursday” marketing campaign from the perspective of meme theory, explain the communication mechanism of “Crazy Thursday” marketing campaign with the communication mode of meme theory, analyze the psychology of the communication audience at each stage, and provide a reference for such Internet marketing campaign.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Meijie Lyu
PY  - 2023
DA  - 2023/02/13
TI  - Analysis of “Crazy Thursday” from the Perspective of Meme Theory
BT  - Proceedings of the 2022 4th International Conference on Literature, Art and Human Development (ICLAHD 2022)
PB  - Atlantis Press
SP  - 668
EP  - 673
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-97-8_85
DO  - 10.2991/978-2-494069-97-8_85
ID  - Lyu2023
ER  -