Proceedings of the 2022 4th International Conference on Literature, Art and Human Development (ICLAHD 2022)

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The Impact of Self-media on the Spread of Consumerism

Authors
Duo Yu1, *
1The University of Hong Kong, Hong Kong, China
*Corresponding author. Email: u3584593@connect.hku.hk
Corresponding Author
Duo Yu
Available Online 13 February 2023.
DOI
10.2991/978-2-494069-97-8_87How to use a DOI?
Keywords
Self-media; Consumerism; E-commerce; Overconsumption
Abstract

The research background of this essay is based on contemporary China in the last two decades, and it aims to explain the positive relationship between the prevalence of self-media and the emergence and spread of consumerism in contemporary China. This may provide a new angle to investigate media studies and economics as well as people’s daily life in contemporary China. With the boost of the economy and the reform of the market system, consumer market activity is mobilized, and consumerism is gradually getting influential. Meanwhile, self-media is taking a larger proportion of the mass media. With the establishment of the growing e-commerce, self-media is promoting the spread of consumerism not only through embedding advertising in people’s daily lives but also through creating an atmosphere of public opinion in which consumption is used to locate someone in a higher social status. By disclosing the procedure of how self-media promotes overconsumption, this essay aims to give individuals valid suggestions on how to increase personal savings. The research method of this paper is mainly literature analysis; it is concluded that self-media is boosting the emergence of consumerism, and individuals should be more aware of the face so that unnecessary spending can be avoided to a great extent.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 4th International Conference on Literature, Art and Human Development (ICLAHD 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
13 February 2023
ISBN
10.2991/978-2-494069-97-8_87
ISSN
2352-5398
DOI
10.2991/978-2-494069-97-8_87How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Duo Yu
PY  - 2023
DA  - 2023/02/13
TI  - The Impact of Self-media on the Spread of Consumerism
BT  - Proceedings of the 2022 4th International Conference on Literature, Art and Human Development (ICLAHD 2022)
PB  - Atlantis Press
SP  - 684
EP  - 691
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-97-8_87
DO  - 10.2991/978-2-494069-97-8_87
ID  - Yu2023
ER  -