Urban, as a discourse expression in Roland Barthes’ Urban Semiology, not only possesses materiality and functionality, but also conveys the emotional relationship with citizens through specific landscapes. The alley, one of the typical landscapes in Shanghai, has witnessed the significant proceeding...

In order to promote the integration of cultural tourism and improve the effect of museum tourism products on the dissemination of intangible heritage culture, this paper conducted a survey and research using Nanjing Yunjin Museum as a case study. After collecting data through questionnaires, SPSS 23.0...