A study on the new media communication path in the industrialization of non-legacy local drama taking Fujian Minju as an example

DOI

10.2991/978-2-38476-170-8_13How to use a DOI?

Keywords

New Media; opera culture; Fujian Opera; communication strategy

Abstract

As a treasure of traditional Chinese culture, Fujian Opera plays an important role in promoting the integration development of culture and tourism and the local economic development. At the same time, from the point of view of national and ethnic development, it has a realistic and far-reaching significance in promoting the sense of identity of the opera culture and national self-confidence, as well as in safeguarding the unity and solidarity of the country. The purpose of this paper is to analyze the dissemination path of local opera “Min Opera”, hoping to provide a reference for the development of local opera industrialization in China. Through the methods of literature research and field survey, it is found that under the new media perspective, local opera culture is moving towards marginalization, and there are problems such as generalization of communication content and weak interaction with users. Therefore, under the guidance of the theory of communication science, I start from the current communication status of Min Opera, and put forward diversified communication channels for the study of the communication content, communication media and audience of Min Opera, so as to achieve the purpose of promoting the effective and wide dissemination of Min Opera.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Yijie Tang
PY  - 2023
DA  - 2023/12/31
TI  - A study on the new media communication path in the industrialization of non-legacy local drama taking Fujian Minju as an example
BT  - Proceedings of the  2023 5th International Conference on Literature, Art and Human Development (ICLAHD 2023)
PB  - Atlantis Press
SP  - 118
EP  - 124
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-170-8_13
DO  - 10.2991/978-2-38476-170-8_13
ID  - Tang2023
ER  -