Proceedings of the 7th International Conference on Literature, Art and Human Development (ICLAHD 2025)

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Research on Digital Interactive Dissemination of Intangible Cultural Heritage and Optimization of Tourist Experience

Authors
Wentao Guo1, *
1Universiti Malaya, Kuala Lumpur, Malaysia
*Corresponding author. Email: 1281678446@qq.com
Corresponding Author
Wentao Guo
Available Online 31 December 2025.
DOI
10.2991/978-2-38476-511-9_58How to use a DOI?
Keywords
Digitalization of Intangible Cultural Heritage; Augmented Reality; Virtual Reality; Tourist Experience; Two-wheel drive model
Abstract

This research takes the digital protection and dissemination of intangible cultural heritage as its research object, focusing on the application of augmented reality (AR), virtual reality (VR), and social media technologies in optimizing the tourist experience and promoting cultural dissemination. Empirical research was conducted in three national-level intangible cultural heritage projects through a hybrid research approach, combining quantitative questionnaires with qualitative interviews. The results show that digital experiences significantly enhance tourists’ participation, memory retention rate and willingness to share. Among them, immersion, interactivity and social connection are identified as the three key factors influencing the communication effect. This study has constructed a dual-wheel drive model of “digital immersion - social communication”, providing a theoretical framework and practical path for the digital communication of intangible cultural heritage, and has reference significance for the digital transformation of cultural heritage institutions.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 7th International Conference on Literature, Art and Human Development (ICLAHD 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
31 December 2025
ISBN
978-2-38476-511-9
ISSN
2352-5398
DOI
10.2991/978-2-38476-511-9_58How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Wentao Guo
PY  - 2025
DA  - 2025/12/31
TI  - Research on Digital Interactive Dissemination of Intangible Cultural Heritage and Optimization of Tourist Experience
BT  - Proceedings of the 7th International Conference on Literature, Art and Human Development (ICLAHD 2025)
PB  - Atlantis Press
SP  - 512
EP  - 520
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-511-9_58
DO  - 10.2991/978-2-38476-511-9_58
ID  - Guo2025
ER  -