Proceedings of the 4th International Conference on Language and Cultural Communication (ICLCC 2026)

4th International Conference on Language and Cultural Communication (ICLCC 2026)

📍Beijing, China🗓️ 24-26 April 2026
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Coverage of the Belt and Road Initiative in China Media Group’s Leaders Talk: A News Framing Perspective

Authors
Fan Zhang1, *
1School of International Relations and Diplomacy, Beijing Foreign Studies University, Beijing, 10089, China
*Corresponding author. Email: yangtze_zhang@uok.edu.gr
Corresponding Author
Fan Zhang
Available Online 13 July 2026.
DOI
10.2991/978-2-38476-597-3_8How to use a DOI?
Keywords
Belt and Road Initiative (BRI); Leaders Talk; News Framing; Discourse Analysis; International Communication
Abstract

This academic paper makes a deep research into how Leaders Talk, a prominent interview program by China Media Group, constructs the Belt and Road Initiative (BRI) coverage in its media practice. The research selects 38 related programs from October 2022 to August 2025 and explores the media practice and discourse by the method of content analysis and news framing theory. In the research, the study identifies three major news frames concerned in Leaders Talk: Flagship Leadership, Win-Win Cooperation and Global Public Goods. Through the three frames featuring high-level talks, on-site reporting and multi-perspective storytelling, Leaders Talk highlights the progress, outcomes, impacts of BRI, as well as its theoretical value, while responding to external misrepresentations. The research shows that the BRI coverage of Leaders Talk translates China’s development philosophy into narratives receiving the global resonance, which reflects China’s improving capabilities in international communication and the pursuit of strengthening mutual understandings in the new era’s media practice.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 4th International Conference on Language and Cultural Communication (ICLCC 2026)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
13 July 2026
ISBN
978-2-38476-597-3
ISSN
2352-5398
DOI
10.2991/978-2-38476-597-3_8How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Fan Zhang
PY  - 2026
DA  - 2026/07/13
TI  - Coverage of the Belt and Road Initiative in China Media Group’s Leaders Talk: A News Framing Perspective
BT  - Proceedings of the 4th International Conference on Language and Cultural Communication (ICLCC 2026)
PB  - Atlantis Press
SP  - 57
EP  - 71
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-597-3_8
DO  - 10.2991/978-2-38476-597-3_8
ID  - Zhang2026
ER  -