Proceedings of the 2020 International Conference on Language, Communication and Culture Studies (ICLCCS 2020)

Analysis on the Communication Strategy of Xi’an City Image in the New Media Environment

Authors
Minjing Wang
Corresponding Author
Minjing Wang
Available Online 15 March 2021.
DOI
https://doi.org/10.2991/assehr.k.210313.026How to use a DOI?
Keywords
new media, “capital of hard technology”, city image, communication strategy
Abstract

In the new media environment, the media’s communication subject, communication channels, and communication methods have all changed. In the process of building and disseminating the image of the city, Xi’an should change the previous top-down propaganda concept, make full use of the advantages of new media, enrich the communication subject, give play to the interactive features of new media, and realize cross-media communication strategy under the guidance of the overall communication concept. These can make the image of Xi’an, a historic city and “capital of hard technology”, be known and recognized by the visitors, so as to better enhance the city’s outward orientation and reputation.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2020 International Conference on Language, Communication and Culture Studies (ICLCCS 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
15 March 2021
ISBN
978-94-6239-352-3
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.210313.026How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Minjing Wang
PY  - 2021
DA  - 2021/03/15
TI  - Analysis on the Communication Strategy of Xi’an City Image in the New Media Environment
BT  - Proceedings of the 2020 International Conference on Language, Communication and Culture Studies (ICLCCS 2020)
PB  - Atlantis Press
SP  - 142
EP  - 146
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210313.026
DO  - https://doi.org/10.2991/assehr.k.210313.026
ID  - Wang2021
ER  -