Analysis on the Communication Strategy of Xi’an City Image in the New Media Environment
Available Online 15 March 2021.
- 10.2991/assehr.k.210313.026How to use a DOI?
- new media, “capital of hard technology”, city image, communication strategy
In the new media environment, the media’s communication subject, communication channels, and communication methods have all changed. In the process of building and disseminating the image of the city, Xi’an should change the previous top-down propaganda concept, make full use of the advantages of new media, enrich the communication subject, give play to the interactive features of new media, and realize cross-media communication strategy under the guidance of the overall communication concept. These can make the image of Xi’an, a historic city and “capital of hard technology”, be known and recognized by the visitors, so as to better enhance the city’s outward orientation and reputation.
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Minjing Wang PY - 2021 DA - 2021/03/15 TI - Analysis on the Communication Strategy of Xi’an City Image in the New Media Environment BT - Proceedings of the 2020 International Conference on Language, Communication and Culture Studies (ICLCCS 2020) PB - Atlantis Press SP - 142 EP - 146 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.210313.026 DO - 10.2991/assehr.k.210313.026 ID - Wang2021 ER -