Proceedings of the 2020 International Conference on Language, Communication and Culture Studies (ICLCCS 2020)

Research on the Cross-cultural Communication Strategy of Li Ziqi’s Short Videos

Authors
Lin Zhang
Corresponding Author
Lin Zhang
Available Online 15 March 2021.
DOI
https://doi.org/10.2991/assehr.k.210313.052How to use a DOI?
Keywords
Li Ziqi, cultural archetype, infinitesimal narrative, cross-cultural communication
Abstract

This article takes Li Ziqi’s short video as a successful case of Chinese cultural short video, and analyzes the reasons why it attracts Chinese and foreign audiences from the perspective of cross-cultural communication. According to the research, the communication content of Li Ziqi’s short videos conforms to the cultural prototype common to the world; the communication symbol adopts personalized national expression; the communication discourse abandons the traditional grand narrative and adopts the modern aesthetic narrative; the communication effect satisfies the value recognition of the audience. The above four aspects together constitute the cross-cultural communication strategy of Li Ziqi’s short videos, which can provide reference and reference for the cross-cultural communication of Chinese culture in the short video era.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2020 International Conference on Language, Communication and Culture Studies (ICLCCS 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
15 March 2021
ISBN
978-94-6239-352-3
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.210313.052How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Lin Zhang
PY  - 2021
DA  - 2021/03/15
TI  - Research on the Cross-cultural Communication Strategy of Li Ziqi’s Short Videos
BT  - Proceedings of the 2020 International Conference on Language, Communication and Culture Studies (ICLCCS 2020)
PB  - Atlantis Press
SP  - 278
EP  - 281
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210313.052
DO  - https://doi.org/10.2991/assehr.k.210313.052
ID  - Zhang2021
ER  -