Research on the Cross-cultural Communication Strategy of Li Ziqi’s Short Videos
- 10.2991/assehr.k.210313.052How to use a DOI?
- Li Ziqi, cultural archetype, infinitesimal narrative, cross-cultural communication
This article takes Li Ziqi’s short video as a successful case of Chinese cultural short video, and analyzes the reasons why it attracts Chinese and foreign audiences from the perspective of cross-cultural communication. According to the research, the communication content of Li Ziqi’s short videos conforms to the cultural prototype common to the world; the communication symbol adopts personalized national expression; the communication discourse abandons the traditional grand narrative and adopts the modern aesthetic narrative; the communication effect satisfies the value recognition of the audience. The above four aspects together constitute the cross-cultural communication strategy of Li Ziqi’s short videos, which can provide reference and reference for the cross-cultural communication of Chinese culture in the short video era.
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Lin Zhang PY - 2021 DA - 2021/03/15 TI - Research on the Cross-cultural Communication Strategy of Li Ziqi’s Short Videos BT - Proceedings of the 2020 International Conference on Language, Communication and Culture Studies (ICLCCS 2020) PB - Atlantis Press SP - 278 EP - 281 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.210313.052 DO - 10.2991/assehr.k.210313.052 ID - Zhang2021 ER -