Research on the Communication Effect of Emoji Derived from Hot Topics on Social Media
- DOI
- 10.2991/assehr.k.211025.039How to use a DOI?
- Keywords
- Internet hot topics, Emoji, Text analysis method, Communication effect
- Abstract
Emojis in the social media era have become a vital part of people’s online social activities, and their development has continuously enhanced people’s demand for online communication experience. This article sorts out the hot topics that appear on Weibo in 2020, selects the hot topics in the two major areas of business and daily life, and analyzes the use of Emojis and the communication effects achieved under hot topics in different fields. This paper first uses Octopus data collector to collect blog posts and blog comments under the three major topics, then uses ROST CM 6.0 to perform word frequency statistics and semantics analysis on the collected data, and discusses the communication effect of Emoji of hot topics through qualitative methods. Companies in the commercial sector use Emojis to deepen the personification image of brands. In people’s daily lives, Emojis provide a window for netizens to express themselves and seek empathy.
- Copyright
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Yuting Li AU - Meijie Wu PY - 2021 DA - 2021/10/26 TI - Research on the Communication Effect of Emoji Derived from Hot Topics on Social Media BT - Proceedings of the 2nd International Conference on Language, Communication and Culture Studies (ICLCCS 2021) PB - Atlantis Press SP - 240 EP - 245 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.211025.039 DO - 10.2991/assehr.k.211025.039 ID - Li2021 ER -