Proceedings of the 2nd International Conference on Language, Communication and Culture Studies (ICLCCS 2021)

Precedent Phenomena in the Process of Creating a Comic Effect in Slovak Internet Memes

Authors
Nina Cingerova, Irina Dulebova
Corresponding Author
Nina Cingerova
Available Online 26 October 2021.
DOI
10.2991/assehr.k.211025.003How to use a DOI?
Keywords
Slovak media, Precedent phenomenon, Humour, Intertextual joke, Internet memes
Abstract

In this article, we examine the humorous strategies and mechanism in memetic texts of the Slovak most popular satirical Internet community Zomri, which has more than 700 thousand followers on Facebook and Instagram. When examining the degree of sophistication of humour, its openness in relation to its recipients, we were interested in how often the articulations refer to universal, international, or pop culture phenomena, and to phenomena whose interpretation requires a specific Slovak linguistic and cultural competence. With the intention of comparing quantity, we created a narrower corpus of texts published on the Zomri community page in 2019 and observed the approximate proportion of use of both universal precedent (global) and national precedent (Slovak) phenomena and the ways of creating the comic effect associated with their use. We have come to the conclusion that authors of Slovak memetic texts turn to universal precedent phenomena more often than to national ones, and that the main ways of comic creation in the analysed memes were the so-called ‘effect of deceived expectation and the unpredictability of the transformation and subsequent re-semantization of the verbal or visual component of the meme’.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2nd International Conference on Language, Communication and Culture Studies (ICLCCS 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
26 October 2021
ISBN
10.2991/assehr.k.211025.003
ISSN
2352-5398
DOI
10.2991/assehr.k.211025.003How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Nina Cingerova
AU  - Irina Dulebova
PY  - 2021
DA  - 2021/10/26
TI  - Precedent Phenomena in the Process of Creating a Comic Effect in Slovak Internet Memes
BT  - Proceedings of the 2nd International Conference on Language, Communication and Culture Studies (ICLCCS 2021)
PB  - Atlantis Press
SP  - 13
EP  - 18
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211025.003
DO  - 10.2991/assehr.k.211025.003
ID  - Cingerova2021
ER  -