Internationalization of Batik In The Creative Industry of Harajutik

DOI

10.2991/iclick-18.2019.2How to use a DOI?

Keywords

Harajutik; Internationalization of Batik; Creative Industry

Abstract

Indonesia has a variety of traditional textile, namely Batik, Tenun, Songket, Gringsing, and others variety. Indonesian Traditional Textiles have their characteristics, fineness, and uniqueness. Batik as a cultural wealth of Indonesia potentially become a favorite fashion for youth. If Batik managed with unique ways and supported by a good marketing strategy, then Batik can increase sales figures and also go international for the fashion industry. This study discusses how the creativity and motivation of young people who mix and match the Indonesian Batik with the concept of Japanese Harajuku. This research uses a qualitative method with a case study. The results show that Batik with the idea of Japanese Harajuku can become an opportunity for the creative industry with the youth segment and promote to the international community through cultural diplomacy.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Rosida Tiurma Manurung
AU  - Achmad Zulfikar
AU  - Ifit Novita Sari
AU  - Nuning Kurniasih
AU  - Kundharu Saddhono
AU  - Yuliyanto Budi Setiawan
AU  - Murjainah
AU  - Parwito
PY  - 2019/07
DA  - 2019/07
TI  - Internationalization of Batik In  The Creative Industry of Harajutik
BT  - Proceedings of the 1st International Conference on Life, Innovation, Change and Knowledge (ICLICK 2018)
PB  - Atlantis Press
SP  - 9
EP  - 13
SN  - 2352-5398
UR  - https://doi.org/10.2991/iclick-18.2019.2
DO  - 10.2991/iclick-18.2019.2
ID  - TiurmaManurung2019/07
ER  -