The Effect Of Service Quality, Price And Promotion On Visitors Satisfaction Toward Puncak Mas Tourism Object In Bandar Lampung

DOI

10.2991/iclick-18.2019.8How to use a DOI?

Keywords

quality service, price, promotion, satisfaction, Puncak Mas.

Abstract

This study aims to investigate the effect of service quality, price and promotion on visitor satisfaction toward Puncak Mas tourism object in Bandar Lampung. The dimensions of quality service in this study are tangible, reliable, responsiveness, assurance, and empathy. The findings on this study are based on multiple regression analysis. This study found that service quality, price and promotion have effect on satisfaction visitors. These results indicate that Puncak Mas has been giving visitor’s satisfaction in which visitor’s need regarding tourism object meet with their expectation.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Suci Lestari Bramtika
AU  - Erna Listyaningsih
AU  - Bambang Purwanto
PY  - 2019/07
DA  - 2019/07
TI  - The Effect Of Service Quality, Price And      Promotion On Visitors Satisfaction Toward Puncak Mas Tourism Object In Bandar Lampung
BT  - Proceedings of the 1st International Conference on Life, Innovation, Change and Knowledge (ICLICK 2018)
PB  - Atlantis Press
SP  - 36
EP  - 39
SN  - 2352-5398
UR  - https://doi.org/10.2991/iclick-18.2019.8
DO  - 10.2991/iclick-18.2019.8
ID  - LestariBramtika2019/07
ER  -